As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
So, what is a topical map exactly? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
A topical map works best when it caters directly to the common search click here phrases used by your target audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
First and foremost, thorough keyword research must be your initial step. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.